6 Ways To Use SEO To Boost Sales Of IT Security Products

SEO To Boost Sales Of IT Security Products

Your sales of IT security products and services can be significantly improved if you could effectively deploy excellent Search Engine Optimization (SEO) techniques. The volume of sales you are able to make depends largely on the traffic your site could generate and convert. SEO, simply put, enables search engines to crawl and index your site such that your site gets the right visibility through traffic in a business environment with numerous options for potential customers.

Below are some of the ways you can begin to maximise the use of SEO and increase your profit through more sales conversion from your site’s traffic.

1. Research

Research  on the type of keywords prospects are likely to be looking for on search engines with respect to IT security products and services. The more your accuracy in this regard, the greater the potential of driving more traffic to your site. The easiest way to do this is by assuming the position of the client. What would you type on Google if you were looking to buy your own product.

2. Optimize your site’s potential

In this fast paced world, the longer it takes your site to load, the more prospects you lose to your competitors. There are several options available out there so you need to test run and fix your site’s slow loading time quickly.  Here is a video showing you how to improve your load time.

3. Be mindful of your URLs

Your URL must be such that is representative of the keyword or the content of your site. It should depict what visitors and prospect are expected to find on your page i.e the product or service you have on offer.

4. Quality Content

It is not enough to generate huge traffic.  A good portion of your prospects must be converted to actual customers. This could be achieved by creating strong, unique and compelling content. The content of your site must be such that it will ensure repeat visit and compelling enough to make prospects make that phone call for orders.

5. Integrate with social media tools

Make it easy for prospects to connect via the most popular social media platforms. This would increase your opportunity for better client engagement and servicing.

6.Consider your SiteMap.xml

Of course, the pages on your site vary in terms of importance and relevance to your sales objective. Use SiteMap.xml to set priorities on the ease with which search engines crawl and index important pages on your site. Pages that contain product details and your company’s unique selling proposition should be given priority above less important pages. SiteMap.xml determines how effective search engines crawl and index pages on your site.

How To Use SEO To Boost Trial Users Of Your SaaS

How To Use SEO To Boost Trial Users Of Your SaaS

Ok, now that your product has been received positively and testing has proven its ease of use. You are now left with many options to customize and find people who are willing to see what all the fuss is about. But do you know how to use SEO to boost trial users of your SAAS? These 4 tips should do the trick.

Engage Customers Through Succes

Ok, you have paying customers now as a result of your free trial and a lot of them continue to be engaged. But that doesn´t mean that’s all she wrote. You can continue to engage your customers through content by using customer-success tools. These will help to increase and continue up-sells.

Make sure you realize the value of content because it is too expensive if you no longer use it to engage your customers. Think of alternate ways to use your content. Could it possibly engage a user who is reading a blog post, or by sending welcome emails or sharing it on social media. So, make sure you embrace all of your options because you never know what opportunities await that could drive your growth.

Word Of Mouth Reels Them In

It´s a fact that the greatest content will be shared. So what better way to share than by referring and spreading the word? These are the best ways that an SaaS can grow. After you publish your great content and consistently engage your customer base, it´ll be a lot easier to spread the word that will create repeat orders and decrease the cost of customer acquisition.

Keep Engagement Going During And After The Trial

After a customer has become a full fledged customer, you need to ensure their return. An excellent tool for this is to use an autoresponder system and by making calls that´ll keep their engagement alive as you can call to explain certain features that your product offers.

So, over time, your content will become your most effectiuve tool. So don´t worry if a prospect has let their trial expire without making any purchases. Just continue to engage them with your most relevant content.

The Purpose Of Lead Generation

If you want to increase the number of signups after the free-trial period, then creating leads is the best way to go. A solid email marketing plan is probably the best way to engage with prospects. It is seen as a great cornerstone of lead generation and can turn many new conversions into trials.