Ok, now that your product has been received positively and testing has proven its ease of use. You are now left with many options to customize and find people who are willing to see what all the fuss is about. But do you know how to use SEO to boost trial users of your SAAS? These 4 tips should do the trick.
Engage Customers Through Succes
Ok, you have paying customers now as a result of your free trial and a lot of them continue to be engaged. But that doesn´t mean that’s all she wrote. You can continue to engage your customers through content by using customer-success tools. These will help to increase and continue up-sells.
Make sure you realize the value of content because it is too expensive if you no longer use it to engage your customers. Think of alternate ways to use your content. Could it possibly engage a user who is reading a blog post, or by sending welcome emails or sharing it on social media. So, make sure you embrace all of your options because you never know what opportunities await that could drive your growth.
Word Of Mouth Reels Them In
It´s a fact that the greatest content will be shared. So what better way to share than by referring and spreading the word? These are the best ways that an SaaS can grow. After you publish your great content and consistently engage your customer base, it´ll be a lot easier to spread the word that will create repeat orders and decrease the cost of customer acquisition.
Keep Engagement Going During And After The Trial
After a customer has become a full fledged customer, you need to ensure their return. An excellent tool for this is to use an autoresponder system and by making calls that´ll keep their engagement alive as you can call to explain certain features that your product offers.
So, over time, your content will become your most effectiuve tool. So don´t worry if a prospect has let their trial expire without making any purchases. Just continue to engage them with your most relevant content.
The Purpose Of Lead Generation
If you want to increase the number of signups after the free-trial period, then creating leads is the best way to go. A solid email marketing plan is probably the best way to engage with prospects. It is seen as a great cornerstone of lead generation and can turn many new conversions into trials.